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New blow from Microsoft to online scammers Posted: 31 Mar 2012 08:19 AM PDT   Microsoft announced that it managed to set off two large networks of infected computers that acted on behalf of Zeus trojan. The law enforcement raids at the premises of servers held on March 23. It is estimated that the networks which have been dismantled generate revenues of over $ 100 million dollars to the creators.

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First Car Rental Launches World's First ‘Green' Mobile Checkout Facility

First Car Rental's latest in a string of green' solutions, and launched at Cape Town International Airport branch recently and set to roll out nationally, is what is believed to be the world's first mobile checkout facility created for First Car Rental's corporate customer base, which is also a 100% paperless transaction.

First Car Rental's corporate loyalty tier is aptly called Show & Go as this is literally what their corporate customer's do present their Show & Go loyalty card and go.

The handheld mobile checkout device allows First Car Rental's corporate customers to checkout in less than 1 minute without going into a branch thereby ensuring no queues, no waiting and definitely no paperwork. The entire transaction from online booking to contract opening to vehicle movement logging to closing off the contract after the rental period has ended, is completely paperless.

Says Melissa Storey, Executive Head: Strategy, Development & Marketing at First Car Rental, "We are very proud of this achievement as ultimately our business is incredibly customer-centric, plus in this day and age it is smart to simultaneously improve processes that are also green'. This mobile checkout facility is designed to save our corporate customers effort and time, which as we all know, when you travel a lot, as this market sector does, is invaluable."

How it works

A booking is made online. The renter walks out of airport arrivals using the shortest pre-defined route to the First Car Rental Show & Go collection and termination zone where their car is parked, bypassing the branch completely. A staff member is waiting within this dedicated area with a mobile checkout device to check the renter out by tending to a simple verification process such as does this photo look like the renter?' First Car Rental staff pre-prepares a check-sheet and walks around the vehicle with the renter to ensure they agree on the vehicle condition. The renter's Show & Go card is snapped' by the device and the renter is voice-recorded agreeing with the check-sheet. There is no signature required. The renter is ready to go in less than 1 minute.

At Cape Town International Airport the total time taken from airport arrivals to checkout is approximately 3.5mins. This could take longer should a customer query specifics of the vehicle but on average this is the approximate time taken.

When the renter returns the vehicle, they park the car exactly where they picked it up from, which is the closest parking available to the airport and branch. They drop their keys into the Show & Go key drop safe and off they go back to the airport.

Comments Storey, "We have timed it so that our renters don't have to. For business travellers, waiting around to be attended to is extremely frustrating, especially in peak periods. We want to completely remove this element from the car rental experience and get them moving to their destination as quickly as possible, whilst simultaneously inspiring green processes."

The Technical Side

On the technical side, Firestring, First Car Rental's loyalty platform provider, modified its MobiSnap 2D Bar Code Reader software to in conjunction with their own software solutions enable quick mobile checkouts for First Car Rental's existing Show & Go 2D Bar Code Card Holders. The software, written in J2ME, runs on BlackBerry Torch 9800 mobile phones and provides our car handlers with mobile technology to seamlessly recall customer- reservation- and vehicle information directly from First Car Rental's online reservation and fleet planning solutions as well as its operational system.

A secure VPN is established between the device and the server using the BlackBerry Enterprise Server (BES). First Car Rental's Service Orientated Architecture allows modules to be added securely with ease, enhancing the customers' experience through innovative technologies and unique First Car Rental business processes.

Launch dates

First Car Rental Show & Go Mobile Checkout will be available at the 3 major airports - Cape Town International in September 2011 with King Shaka International and OR Tambo International from October 2011.

How it all started

In 2010 First Car Rental began applying speed to the car rental experience with its customer recognition software rolled out at all 43 branches nationwide. The technology was designed to capture electronic customer profiles with photographs and the relevant legal documentation. This system allows staff to access customer profiles quickly from a central database to complete the car rental process without time-consuming repeat paperwork.

Storey said: "The new software dramatically speeds up the rental process for customers and forms part of a phased approach to a fully paperless rental agreement, fulfilling our vision of being the first car rental company in South Africa to offer a truly green' check-out procedure, which we have now achieved."

The technology, coupled with First Car Rental's loyalty card programme, means that customers provide their personal details just once. Their photos and details are captured and saved on First Car Rental's central and secure database, and in future, clients simply produce their loyalty card, speeding up the rental process while they earn loyalty points.

Storey explains that the software was initially developed to drive First Car Rental's loyalty programme in order to identify and reward frequent customers. Over and above flagging frequent renters in the system for additional benefits, the loyalty software also records rental activity so that customers can view their rental history and rewards online.

Says Storey "We have now taken this a step further and designed the Mobile Checkout Device using this advanced technology, which we believe, is a world-first in the car rental industry and thereby living up to our name and payoff line First Car Rental - First in Car Hire, First in Service'."

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Small Business Marketing Ideas--Internet Marketing for Beginners

Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind these small business marketing ideas might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

One of the most basic steps for starting an Internet marketing campaign is to create a website. If you dont have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your produ cts. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.

Banner ads are another popular option for advertising your small business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.

Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.

Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet user s who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.

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Internet: A major economic opportunity for Greece Posted: 29 Mar 2012 07:07 AM PDT   Boston Consulting Group made a research which conducted with the support of Google, for the first time analyzes the contribution of the Internet in GDP.     According to the results, the Internet can contribute 2.9 billion in the Greek economy. The study was presented to the general public on March 29 at the Athens Concert Hall with representatives of the political and business world.

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Small Business Marketing Ideas for the Beginner

If you are planning to take the entrepreneurial route and started to wonder where to get small business advice, you don't need to look much further than the internet marketing opportunities available. These small business marketing ideas are an easy way to make money work for you rather than you being its slave. Thousands of smart people around the world have used the tremendous opportunities available on the internet to make themselves millionaires. Many of them spend just a few hours every day on work thereby giving themselves plenty of time to play golf, spend time with the children or travel.

Small Business Advice from Internet Marketing Experts

The traditional and safe sounding advice would be find a stable 9 to 5 job, where you can work till retirement and earn enough money to pay down the loans on your house by the time you are 50 and educate your child. What if somebody were to tell you that you need to work just 3 hours a day, buy a house in another 3 years and do everything else you love to do without worrying about your child's education? Sounds too good to be true? But, it is true. This is what many smart individuals who explored Small Business Marketing Ideas from the internet will vouch for. Either through joint ventures or direct business opportunities, there is plenty of money to be made from the internet. By learning and applying the right techniques, these could even work for a traditional business.

Joint Ventures: How do they work?

Joint ventures are usually formed between partners where there is something to be gained from each other. It could be either technical knowhow in return for a new target market or as somebody giving you a Small Business Advice would suggest, it could be money invested in return for knowledge that can give you unlimited earning potential. These opportunities through joint ventures with somebody who has more knowledge capital will fast track your process of successfully establishing a business. You are provided with a short cut to a result somebody else would have taken years to perfect. Joint Ventures are commonly used as small business marketing ideas as it gives an individual an opportunity to make profits immediately without going through the normal life cycle of a business. Many internet marketing business successfully use this model.

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Internet website marketing made simple and easy using Blackhat software programs and strategies

It isn't really hard at all to start earning money online in the hush-hush world of blackhat marketing with some premium seo software.
You shouldn't feel silly when you've got no idea on the subject of blackhat marketing. Blackhat marketing uses less popular or mis-understood solutions to generate earnings online.

Many internet websites reproduce subject material from other websites.
Search engines are frequently on the watch out for top quality content, but creating articles and other content can be particularly time intensive and some internet marketers don't want to undergo this. So instead of producing their own personal content material, they simply just duplicate from various other successful internet sites.
This can be a trick that triggers the red flag from the search engines like google. Oftentimes, it could end in online search engine penalty.

Another significant element which the search engines are searching for is keywords.
A web site that is highly optimised for a specified key word will certainly rank high on the search engines anytime that key word is searched. A lot of web marketing experts want to get the short cut top search engine positioning through the use of key words excessively on the website's pages. The trick is using invisible keyword phrases (they use the very same color for the key words font as the page's background) so the keywords and phrases will not be visible to guests.
Just as duplicate articles and other content, this technique may do more harm than good for the website.

Seo resources never ever fail to speak about the value of one way links. Unquestionably, one-way links play a very important role in the online success of a web-site.
An internet site with the largest amount of quality back links ranks highest on the search engine results.

Quite a few web marketers practice link farms or other sorts of link exchange services to increase their website's incoming one way links.
The reality is that the search engines aren't merely after the amount of the links, they are after high-quality too.
Backlinks from low quality websites don't matter much. Also, in the event the search engines found out about the "linking tri ck", they would penalise the site.

A successful black hat method would most likely consider each of these components, and drive internet website traffic based on a totally focused strategy.
RSS feeds and blogs (and blog and pinging) are part of the current hyper-frenzy in internet marketing.

All this is made a lot easier with the use of proper applications. With this component you will get excellent possibilities to enhance your earnings.
Currently there are plenty of different internet marketing tools that are able to help you to generate income online. It might be various scripts, software programs, payment gateways and others.
The only thing you have to do is to make certain you require this tool to help you and save your valuable efforts and precious time so you would have time to undertake another task or to assist you to have more profit chances to make income online by means of enhancing your internet site appearance.

Higher website positioning will not be achieved overnight. It requires considerable efforts and time to finally receive a web-site at the top of google search.
Probably the most beneficial methods to assist your website create effective online presence and rank is Search engine optimisation or SEO.

Seo nevertheless, will take time to attain results. Numerous web marketers aren't ready to accept the thought of waiting for several months to achieve the search engine ranking they are aiming for.
This is the reason a lot of them tend to take the shortest approach to high search engine results positioning.
They make it happen by utilizing black hat SEO techniques and software.
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SEO Blackhat Community And Turn Website Traffic to Profit

Everything done is legal with respect to the website and the professionals know how to accomplish this. You may also discuss your issues together with the expert team at ES5.com which promises you maximum satisfaction for your website promotion. These five search engines are the big hit on the Internet. They know whether article marketing is the right methodology for your web promotion or other sorts of different techniques would be much better. Forums were made to promote the knowledge involved with the search engine optimization that promotes the website on the Internet plus the odds of getting traffic are improved.

To be able to post and take part in the forum, you have to create an account. As the title infers, ES5 is indicating five search engines which are Google, MSN (bing), Yahoo, Ask and Baidu. Blackhat SEO at ES5.com is an automatic procedure that produces blogs' entries and things like article marketing with keywords that can improve the page rank of the Internet sites in the eyes of the various search engines.The idea is to improve the search engine page rankings. Whitehat SEO is the word for the search engine optimization. The highest popular website has a number 1 page rank in the eyes of the search engine just like Yahoo. And more customers mean more chances of having sales. That is why many firms are curious about improving their page ranks in the eyes of the search engines. Article marketing normally includes back links which refer a customer to go to that specific webpage. At ES5.com, you will find an enormous collection of blogs as well as forum postings. The registration is very easy but you have to keep to the rules while posting in the boards. At ES5.com, it is for sure that nothing goes illegal. In the current age, more and more businesses are done on the web.

ES5 has a team of experts that select the specific strategy to promote your website depending upon the type and content of the Internet site . Technology is changing rapidly and the society in which we are living is highly dynamic. Traffic here describes the actual clients. Doing business on the Internet has become popular today due to a number of reasons. Therefore, a need of strong innovative tactic is required while doing business. Rapidly growing technology and development has made buying on the net much easier. Almost more than 70 % of all of the search engine results are yielded by these search engines alone. The experts at ES5.com will determine the specific strategy which is far better for marketing your business.
Among many popular promotion techniques, keyword articles are common. Based on the SEO concept, the website is offered in the eyes of the search engine by several different ways and methods. ES5.com introduces Blackhat SEO which is an automated process for promotion of the website.

These types of blogs and forums are meant to help you understand different technical things connec ted with the Internet site promotion.

It is guaranteed at ES5.com that everything is quite legal and nothing is against the law.

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Microsoft: Misleading information for Chrome browser Posted: 26 Mar 2012 10:54 AM PDT   As expected, Microsoft is not excited by the latest measurements from Statcounter Company, which announced on Sunday 18 of March that Google Chrome was the most popular browser in the world. Microsoft suggested that the data from Statcounter are inaccurate and directly challenged the methodology of the company and left some gossips for its motives.

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Blackhat SEO And How It Enter Online Proven Communities

Promotion usually means that more customers are going to your website.

It is ensured at ES5.com that things are quite legal and nothing is illegal. Based on the search engine optimization theory, the website is promoted in the eyes of the search engine by a variety of ways and methods. At ES5.com, you can find an enormous assortment of blogs and forum postings. Everything accomplished is legal with regards to your website and the professionals know how to do this. Blackhat SEO at ES5.com is usually an automated procedure that generates blogs' entries and things like article marketing using keywords that can increase the page rank of the websites with the eyes of the search engines.Visitors here refers to the actual customers. Doing business on the net is becoming common today due to a number of reasons. They know whether article marketing is the right strategy for your web promotion or some other different approaches would be much better. These accurately search in the most optimized technique and have a lot of database. As the title infers, ES5 is indicating five search engines which are Google, MSN (bing), Yahoo, Ask as well as Baidu. The more the website is popular, the higher rank will be assigned to it by the search engine. More traffic means a lot more customers. With ES5.com, you can go to a lot of blogs and forums. Whitehat SEO is the word for the search engine optimization. The idea is to bring more traffic to your websites. When someone looks for some particular stuff with the search engines, Google will get the results (websites) which have got the highest rank in the top list among the search engine results. ES5.com is known as a popular Whitehat SEO community forum website which is offering the services to advertise your Internet site. For that reason, a need of strong innovative approach is necessary while doing business. ES5.com introduces Blackhat SEO which is an automated process for promotion of the Internet site.

In the present age, more and more businesses are done on the net.

According to the thought of search engine optimization, the search engines give a page rank for every Internet site. The idea is to improve the Google page rankings. There are ways to increase your Internet site page ranking. A lot of corporations admit that the future is in the net market.

Every system to promote your Internet site by Blackhat is 100 % legal and a client may trust on ES5.com with complete confidence. ES5 possesses a team of experts that pick the specific strategy to promote your Internet site depending upon the type and content of the Internet site. ES5.com is known as a famous website which is helping the websites of the businesses to get publicized. ES5.com, as the name suggests refers to the 5 popular search engines namely Google, MSN, Yahoo, Ask and Baidu. In order to post and take part in the discussion board, you have to create an account. In this way, the targeted traffic (website visitors) could be converted to cash very easily. Among many popular promotion strategies, keyword articles are common.

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The role of a Motherboard on a computer Posted: 25 Mar 2012 08:39 AM PDT Motherboard is a basic device of every personal computer. If the processor is the brain of the computer, the motherboard is the central "nervous" system used by the processor to control other parts of the computer system. Motherboard has a very important role in the following issues: Organization: In one or another way, everything is ultimately connected to the motherboard. The way they are designed, dictates how the entire computer will be organized.

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Blackhat SEO - Enter Online Established Communities

Doing business over the Internet has become common today due to a variety of reasons. Fast growing technology and advancement has made buying over the web much easier. Firms from around the globe are trying their best to make their own presence online as well. Many corporations admit that the future is with the net market.

Conducting business over the Internet itself has become very competitive over the past couple of years. Technology is changing rapidly and the society in which we are living is very dynamic. For that reason, a need of strong revolutionary tactic is required while doing business. SEO refers to search engine optimization. According to the thought of search engine optimization, the search engines give a page rank to every Internet site. The more the Internet site is popular, the higher rank will be assigned to it by the search engine. There are solutions to improve your Internet site page ranking. ES5.com is a popular Whitehat SEO community forum website which is providing the services to advertise your website. Promotion usually means that more clients are visiting the website.

When a lot more clients visit your website, the likelihood of making purchases are substantially increased. In this way, the traffic (visitors) can be converted to money very easily. ES5.com, as the name suggests refers to the five popular search engines that is Google, MSN, Yahoo, Ask as well as Baidu. These five search engines are the big hit on the web. They accurately search in the most optimized technique and have a lot of database. ES5.com introduces Blackhat SEO which is an automatic process for promotion of your Internet site.

It's guaranteed at ES5.com that things are quite legal and absolutely nothing is against the law. Every system to market your website by Blackhat is 100 % legal and a customer may trust on ES5.com with complete confidence. Professionals at ES5.com will figure out the particular metho dology which is better for marketing your business. Among many popular promotion techniques, keyword articles are widespread. Article marketing usually contains back links which refer a customer to visit that specific webpage. At ES5.com, you will find a huge collection of blogs as well as forum postings. In order to post and take part in the forum, you have to create an account. The registration is incredibly easy but you have to keep to the rules while posting within the boards. Forums are meant to promote the knowledge associated in the search engine optimization that promotes your website on the Internet and also the odds of getting traffic are increased.

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Facebook get the rights for patents from IBM Posted: 24 Mar 2012 11:14 AM PDT   Yahoo's decision to lawsuit against Facebook, accusing it of stealing intellectual property, gave rise to a significant agreement between the famous social networking service, and IBM company. According to reports, Facebook bought about 750 patents from IBM, which relate to various issues related to software and networking.

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